The Professional Master’s Degree Banking and Financial Markets of TECH trains experts capable of implementing cross-selling and up-selling strategies properly
Currently, there are different sales strategies, one of them is to strengthen the connection with customers who have already had experience with the product or service instead of looking for new potential customers and take advantage of these sales probabilities, there are strategies such as Cross-selling and Up-selling. The Professional Master’s Degree Banking and Financial Markets specializes in financial marketing and how it can improve the customer experience and help the company sell more. Thus, it is important to review in detail these two strategies:
- Cross-selling: It consists of motivating the purchase of something in conjunction with the main product, meaning that the customer adds a plus item to his original order, which will improve his shopping experience and interaction with the company. Some stages are fundamental to cross-sell planning, it is important to assess which related products and services are suitable for cross-selling, who the right customers are, and to understand the customer journey to get the cross-sell offer right.
- Up-selling: It refers to offering another product that constitutes an improvement or optimization of the main purchase that the customer has made, in other words, it consists of suggesting a product that will improve the main purchase and make it more expensive. To achieve the expected results the company needs to build a relationship with the customer and gain their trust, find their needs, and recommend the right product or service.
Cross-selling and upselling can be performed at the point of sale by a sales rep, but customer success managers can also play an important role, either of whom must know the audience, determine what success looks like for customers, design customer journeys, set and track measurable goals, find problems and come up with solutions, practice active listening, provide value, present ideas, provide a price breakdown, and identify trends.
Professional Master’s Degree Banking and Financial Markets
TECH Technological University created this program with the aim of understand the needs that exist in this sector, considering that finance moves in a world in constant change, due to market fluctuations, financial and political crises, this seeks to be a space that promotes interest in the needs and opportunities that exist in this area, so that more and more professionals can face the challenges that arise at national and international level.
In this way, the students will develop management skills that allow for more rigorous decision making in uncertain environments in a creative and efficient way thanks to the innovative learning method offered by the institution, in addition to the exclusive material, graphic content, hands-on practice of real cases, learning from experts in the field, discussion forums, autonomous work and complementary readings.
During the learning process, they will be able to learn in each module about financial management, financial markets, investment, other areas in bank management, economic environment, taxation, insurance, corporate banking asset products, international finance, legal aspects, financial risk, banking management, financial analysis and planning, corporate transactions, bankruptcy, collection methods, exchange rates, stock markets, market research, relationship management, among others.
The Professional Master’s Degree Banking and Financial Markets of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.
It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.
Tech Technological University
TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.
Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.
Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.