Anyone with email has probably run into an email marketing campaign at some point. Companies have the ability to market to all of their potential customers and current ones using email messages with email marketing. Keep reading to find out how email marketing can work for you.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
Make sure that you send a follow up email that includes a happy birthday message on it if you have a client who has a birthday. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
You should have people who would like to receive your emails double opt-in. You are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble, although that may appear to be a large amount of effort.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
Put real consideration into where you place links in your marketing newsletters. You don’t want to send readers away from your email before you give them their call to action for example. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. Make sure you include a link to a plain text version so that those with images disabled can read your messages if you include any images.
Email marketing campaigns are so commonplace, that most individuals have witnessed one before. It’s pretty much a way for a company to market to its customers using email messages. Use this technique correctly to establish a good relationship with your customers and get their interest.
