Digital agency Melbourne is a collection of many digital specialists and digital marketing experts. The word digital agency is used to describe a company that specializes in digital and Internet technologies. Digital Agency Melbourne services cover many areas, including website development, Website design, SEO (search engine optimisation), PPC (pay per click), Social Media, Email Marketing, Internet Marketing, Graphic Design, Advertising, and Programming. Digital Agency Melbourne is a group of digital marketers, designers, and developers who together, create for leading clients, personal projects, and their own blogs and websites.
What Does A Digital Agency Actually Do?
A digital agency is a company that focuses on online strategy, creative and technical development for all products and services. Often, generalist digital agencies will take up other fields such as branding, marketing and graphic design. However we are firmly against jack-of-all-trades in the digital industry. The only thing we like to spread thin, is peanut butter on toast, and not our skills!
A digital agency’s strengths and strategies should lie heavily in designing, building, migrating & maintaining digital solutions. The most crucial component is in creating a conversion website – which requires a real specialist to understand how to apply human psychology principles to digital design effectively to drive users to click and call you, book an appointment, or to email your sales team. Our designers know visual design and our fleet of developers know the best practices in structuring and building a website right, with both SEO and Google in mind.
What Should I Look Out For In A Digital Agency?
You don’t want an agency that is all talk. After all, it’s easy to make promises, but follow through and execution is another ball game.
- Look for a conversion focus (any agency should be able to articulate their proven framework clearly)
- Look for a considerably extensive portfolio (no one-hit wonders)
- Look for a local team (you want to be sitting down with everyone who’s working on your project)
- Look for a specialist team (generalists are often diluted in their efforts)
- Check that the person who you speak to is on your project (you don’t want a sales guy who’s just talk)
- And as a great final test, look at the agencies own website (if it doesn’t capture your attention in seconds and drive the desire to take action, there’s little hope they can do the same for you – proofs in the pudding we always say)
How Is A Digital Agency Different From A Creative / Marketing / Graphics / Branding Agency?
Digital agencies have a much stronger understanding of the digital environment. A web designer and web developer is VERY different to a general creative or marketing person, the same way a heart surgeon is a specialist in comparison with an all-round GP.
Marketing agencies will look into elevating your brand presence in the market. They are experts with managing your social media content, EDM strategies and ad campaigns. This is important in driving traffic to your website, which is your ultimate conversion tool.
Graphics agencies feature designers that cover a broad spectrum of print, packaging and digital work. These are your go-to guys if you’re after print, stationery, marketing collateral (brochures & posters) and even illustrative work.
Branding agencies look after your business’s personality in its abstract and tangible forms (eg. logo, tagline, color palette). They come into play very early on in a business’s conception to create a brand identity that will really resonate with their target audience.
Each agency is equally important, depending on which stage your business is at, but in the same way you would never use a screwdriver to hammer a nail, make sure to use the right agency at the right time.
In conclusion, Digital Agency Melbourne understands that digital marketing can be complex and that businesses want to ensure a campaign delivers results. Digital Agency Melbourne can help businesses to develop the best strategy on how to improve their website, SEO, social media marketing and email marketing.