“To write or not to write? ” –That is not the question. You are going to write if you are a writer at heart. The questions are: “What? ” and “For whom? ” If you write with only yourself in mind, you will likely receive rejection letters. You need a different approach, one that is aimed toward a particular audience.

Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. They can find the current version easily through your implemented link if visitors find old articles first with outdated information. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.

Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.

The title of the article is key, but so is the “title” tag in your HTML. It is crucial you include in the title tag keywords pertaining to the site. Be sure the title is unique from other titles.

When writing articles as part of an article marketing strategy, make sure they are informative. While it can seem like article marketing has more to do with placement and linking than with getting potential customers to read the articles, you must treat every article like a sales pitch or a one-time opportunity to gain a customer’s trust.

Create an account on an article directory website. Article directories should never charge for a sign-up. If they do, it is not a reputable company, and you should not use it. Only using the sites that are free is an efficient and intelligent way to be noticed. Sites that charge generally don’t get as much attention.

Social media is a great tool to use. Social media sites like Twitter and Facebook are the perfect way to attract readers. All you need to do is post updates after each new article you write. Ask your readers to share the new article with their friends to increase your readership.

When joining a site just to post an article, always take extra time to make sure that you’re not coming across as a spammer. Remember to always fill out a profile, always post a picture and always make sure to come back and post at least two more articles. An active profile on a site will allow you to gain a wider following.

Turning an ad into an article will cultivate the attention of your readers and turn them into customers. Rather than a simple sales pitch or gimmick, create a story about yourself or business to personalize the connection with your visitors. Tell them ust what you have learned and what valuable lessons you have learn, so that it is a must read for them. This will do more to create a dedicated reader, who is more likely to be become your customer or a repeat visitor.

Try to include real-life examples in your article. The reader will be able to identify with your post, making them more interested in the subject that you are writing about. It is also important to use descriptive language so that the reader can visualize the situation that you are discussing.

Now that you have sorted out the kind of publications for which you will write articles, you are ready for a fresh start. You have an image of the reader for whom you are writing. You should also receive some acceptances, though you may still receive rejection letters.